| 现任 |
高级电子商务项目经理 沃尔玛(中国)投资有限公司 |
职业概要
Work/Life Balance.
6+ years' hands-on experience on B2C Online Marketing and Website Operating, involving all the core functions such as Media Planning, Agency Management, New Website Development, Content Development, Leads Generation by various marketing vehicles including Display Advertising, Paid Search/SEO, Mobile Marketing, Email Marketing and WoM (SNS/BBS/Viral) Marketing, End-to-end Campaign Management, Conversion Optimization, User Experience Optimization (User Research & User Lab), Web Analytics (Omniture/GA) and Custom Report Building, Website Performance Monitoring (Gomez) and CDN.
工作经历
中国网站经理
全球订房网 Hotel Reservation Service
互联网,休闲度假与旅游;
2008年01月-2010年03月 (2年2月)
About HRS:
HRS - HOTEL RESERVATION SERVICE operates a worldwide electronic hotel reservation system for private and business travellers based on a database of more than 230,000 hotels. The No.1 Market Leader in Eurpean Market is headquartered in Cologne, Germany and operate 4 international branches in Shanghai, Paris, London and Warsaw.
My Main Responsiblity includes:
- eCommerce Platform from concept to production
- UE & Usablility
- Mobile Strategy & Solutions
- Website Operation
- Content Management
- Media Planning
- End-to-end Campaign Management & Web Analytics
MTS & Product Manager
Newegg (China), Inc.
互联网;
2004年06月-2006年06月 (2年)
-- Started as Market Analyst, then Project Leader & Project Manager of Marketing Dept.;
-- Selected as Management Trainee of Newegg Inc. and persued a 6-month full-time MBA Program held by Fudan University & Newegg Inc.;
-- Rotated in Purchase Dept. and positioned as Product Manager of a IT category.
教育经历
复旦大学 MBA, 不限
2005年08月-2006年02月 (6月)
Full-time MBA Training Program held by Fudan University & Newegg Inc.
华东理工大学 市场营销,
2000年09月-2004年06月 (3年9月)
“张江高科杯”第二届上海市大学生创业大赛银奖;
“最佳实习销售代表” of 上海摩托罗拉通信产品有限公司;
......
师从梅清豪教授门下,乐学4年,以优异的成绩修成正果。
